Who Is Jessie J? Jessie J's true identity.

Celebrity

A celebrity is a person in a society who is famous or well known by a wide number of people. fame is usually generated by the media, although people can become famous even though they don't go into the media. Jessie J is a celebrity of the media, she is a pop singer and is a celebrity known for music.

The Question that we need to ask ourselves is what is jessie J's true identity? 

Mode of address (the way a message is interpreted), Jessie J  is interpreted in many different ways within the media aspect of representation to the audience. The media represents jessie to be to be a strong independent woman who has a rather different yet wacky style, such as the items she choses to wear are rather promiscuous and figure hugging, however Jessie could actually be a genuinely nice person. Through the use of technology and written articles (print readership) jessie can be interpreted in different ways, this makes it hard for the audience to understand who the real Jessie j actually is. The media represent's Jessie J incorrectly and does not show her true identity, Jessie J's music videos back up the media's statements because in the videos she does exactly as the media states her to be.

Jessie J Price tag Ft BoB

One of Jessie J's Singles Price Tag Ft BoB is very contradicting in the aspects of the lyrics to the video footage, this shows that Jessie J is slightly deranged in the way that she sings "it's not about the money" and "forget about the price tag" Jessie J can forget about the money and the price tag, she has the money to not need to worry about how much an item of clothing or any inanimate object costs, Jessie will almost always have the money to afford it. When Jessie J sings we don't need your money she is surrounded by money, standing under a money tree, this is taking the saying 'money does not grow on trees' to an extreme level, showing the audience that what she says is not what she means. Jessie J is advertising consumerism within this music video, she is saying to the audience don't worry about the money as long as you look good you will be ok, also hinting the slight possibility that they, one day, could make it like she has. although stepping back and taking a wider look at the picture, Jessie J is just another east London girl who has made it to T.V yet is not as popular as someone like Adele.

Jessie Jay Price Tag C.D cover

The CD cover of Jessie J's Single Price Tag is very simple looking with a plain baby pink background and a picture of Jessie J standing up wearing figure-hugging clothing which has been animated to look almost cartoon like. Ideology (the belief that makes the ideas) shows the audience and I that Jessie J is far from what you see because on the CD cover she looks fake and Superficial. Her Facial expression is blank, her mouth is open and her eyes look glazed over showing although in her video she is very opinionated, yet now through the use of photography there is nothing to Jessie J that she is a blank canvas that can only be painted by other people such as her record label and the audience. Clearly Jessie J does not care about the music or the audience, she only cares for the money that she is making and the glamorous lifestyle that she is living. Mode of address the way Jessie J is visually interpreted through the use of digital technology such as photography is totally different to that shown in the music video. Jessie J is shown through many alternative identities. So who is the true jessie j? Is the media correct in how they portray her? i believe jessie to show an alternative identity to the public and the way the media represents her is both correct and incorrect but we cant know for certain unless we the audience who know Jessie J in a impersonal way get to know Jessie J in a personal way.

Who Has Shaped Jessie J to Become who She is Now?

Jessie J Has had Many influences that has manned her become who she is today, influences such as Primary (the influences of parents, young child things such as primary school) and Secondary socialisation (the teenage years, things you learn and experience without the input of parents).There is a possibility that the audience has shaped Jessie j to do and dress as we want her to, as this would make her higher on the celebrity scale, if you do as the audience wishes then you will sell more C.D's. On the other hand she could also shape the audience through the use of fame and popular culture, which is the genre that Jessie J’s music falls into. Therefore we are not fully able to understand whether the song price tag is a creation of the audience or Jessie J herself as Jessie could be talking to the audience or the audience shaping Jessie to say what the audience feel. This is why Jessie j has many alternative identities because everyone has different views. Jessie has to have different personas to attract a larger audience. The ideology (certain beliefs and ideas) of the audience for Jessie J is different for each individual there for the audience themselves will be unable to know the true Jessie J. The personal and core self will never be known to the public audience, Jessie will have to follow the typical conventions that she is contractually obliged to by her record label (universal music) to do so, as the song says ‘its not about the money’ but in turn it is about the money as you cant get through life without it. Through the influence of the record label (universal music) and there typical music video conventions. Jessie has to follow these conventions in order to be kept employed, after all her music is a job not a fun day in the studio as most people would imagine it to be. This also stops the audience to find out the true Jessie J.